Why Buy a Dictionary Word .com Domain Name?
Many of the most famous brands in the world operate on one word .com domain names. Some of these dictionary word brand names match the company’s product or service, and others have no relationship to what the company sells or does. Versatility is a big reason why one word .com domain names are valuable and highly coveted.
Some of the most famous brands in the world operate on one word .com domain names. A small sample of these popular, internationally recognized brands can be found in the list below:
- Apple (Apple.com)
- Fox (Fox.com)
- Chase (Chase.com)
- Amazon (Amazon.com)
- Oracle (Oracle.com)
- Visa (Visa.com)
- Square (Square.com)
- Stripe (Stripe.com)
- Ford (Ford.com)
- Intel (Intel.com)
- Uber (Uber.com)
- Sky (Sky.com)
- Progressive (Progressive.com)
There are thousands of companies that have a dictionary word for a brand name that also own the matching dictionary .com domain name. Having a brand match domain name conveys a level of trust to customers and prospects. A long website name can make it difficult for customers and prospects to find the correct website, potentially leading to lost business.
A brand match domain name also makes it easy for sharing an email address. It is easy to say, “our email address is info at Embrace.com.” Having a longer domain name can lead to email confusion. It is more difficult to understand this exchange: “My email address is email@example.com – that’s I N F O at symbol E M B R A C E D O M A I N N A M E S dot com. Remember, there are two consecutive N’s between Domain and Names in my email address.”
A dictionary .com domain name used as a brand name gives a company flexibility in what products and services the company can offer. The companies listed above may be famous and well known for something specific, but they all operate in many different verticals and industries. Apple can offer thousands of product lines, and it is not limited by its branding.
A one word .com domain name is authoritative and can help build trust between the company and its customers. Many of the most popular and well-known companies in the world have a one word brand name, and they also own the matching .com domain name.
Here are some of the things that have been said about buying an exceptional .com domain names by entrepreneurs, founders, and other business leaders:
- “One-word dictionary domains are the holy grail imo (but I’m biased). They’re not cheap, but they stamp authority, allow you to build trust with your customers faster (all else being equal) and typically convert better from paid digital through to checkout/sale.” – Harry Hurst, Founder of Pipe (Pipe.com) (Source)
- “Ultra-premium domain names like these can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation.” – Microstrategy, Seller of Voice.com for $30 million (Source)
- “Those extra 7 characters have felt restrictive for a while now and where we’re going, we don’t need streets.” –Jonathan Oliver, Founder and CTO of Smarty (formerly SmartyStreets) (Source)
- “Anyone out there with 3, 4, or 5 letter .com domains interested in selling? If so, please DM me. Must be 3-5 letters, must be pronounceable, must be a .com. Thanks!” – Jason Fried, Founder of Hey.com and Basecamp.com (Source)
- “The problem with not having the .com of your name is that it signals weakness. Unless you’re so big that your reputation precedes you, a marginal domain suggests you’re a marginal company. Whereas (as Stripe shows) having x.com signals strength even if it has no relation to what you do.” – Paul Graham, Founder of Y Combinator (Source)
- “There is so much value in a good domain name.” – Jeremy Parker, Co-Founder and CEO of Swag.com (Source)
- “I think 2 months later we can incircumstantially conclude that yes you should buy the .COM for your startup.” – Pieter Levels, Founder of RemoteOk (Source)
- “The single word dotcom effect is real.” – Carl Hancock, CEO of Gravity Forms / Gravity.com (Source)