Retention.com Founder: “Domain Gives Us Instant Credibility”

Adam Robinson, CEO and Founder of Retention.com, shared that his company acquired the one word Retention.com domain name for $800,000. Prior to the acquisition and rebrand, the company was using GetEmails.com as its brand and domain name. GetEmails.com is a fine domain name, but Retention.com is an exceptional one word .com domain name.

So what makes Retention.com exceptional? Adam posted a thread to discuss what this one word .com brings to the table for his company:

Here's what buying a $800,000 domain for my startup taught me:

— Adam Robinson (@RetentionAdam) August 12, 2023

Having a one word domain is incredibly valuable

People here https://t.co/RzbFaRbmOc and instantly want to know what we do

— Adam Robinson (@RetentionAdam) August 12, 2023

The one word domain gives us instant credibility

This can’t be quantified

But people trust us wayyy more than some company with a dash in their domain name or a .co domain

— Adam Robinson (@RetentionAdam) August 12, 2023

But don’t spend all your money on a great domain just yet

You should have a strong idea of product/market fit and TAM

I know that we can become a billion dollar company, so paying $800k for the domain made sense

I bought the domain AFTER we proved PMF

— Adam Robinson (@RetentionAdam) August 12, 2023

If you’re really trying to go for it, you need to pull out all the stops

As we build a billion dollar company, I knew I’d always regret not getting the perfect domain

And it would just get more expensive over time

So I committed

— Adam Robinson (@RetentionAdam) August 12, 2023